Interview: Jeremy Snyder, Metaversum, EVP of Community & Operations talks about Twinity

March 19, 2008 Twinity, marketing, pr, public relations, real virtual, social media, virtual worlds, web 2.0 No Comments

First (more or less) there were fantasy worlds.  Then broader social worlds took over the media, and now kids worlds seem to be dominating the start-up market. The coming year looks like it’s bringing a whole host of mirror worlds. “I can’t speak to what other people are doing or why, but we see a lot of potential in it and a lot of things that can be done with a mirror world,” said Jeremy Snyder, EVP of Community & Operations for Metaversum, which is currently at work on its own mirror world, Twinity. “I think one of the really interesting things in it is watching how each of us approaches it differently. Each will have a different spin, just as if you look at Second Life versus There.com versus vSide versus anyone else. They each have different tweaks on things, and I’m sure you’ll see the same out of mirror worlds. I think we’re all trying to understand what the right combination is. ”

“When you start from kind of a blank canvas, you have all these possibilities out there,” Snyder continued. “When you start from a mirror world canvas like we are, you have a lot of possibilities out there as well, but you have a lot of questions of what you’re going to bring with you and what you’re going to leave behind and why. I’m 100% sure that there will be questions from customers, partners, and everybody as to why you brought this and not that. ”

What About Twinity?

Read more at : Virtual Worlds News 

The Pacific West Communications to Spread The Words of Twinity

February 11, 2008 Twinity No Comments

NewswireToday - /newswire/ - Singapore, Singapore, 02/11/2008 - Services to be delivered include integrated marketing campaigns incorporating traditional and new media channels to generate awareness of Twinity’s new virtual worlds platform in Singapore.
   
  Metaversum, the creators of the virtual world Twinity, has named The Pacific West Communications as the lead integrated marketing agency for Singapore. The Pacific West Communications will be responsible for Twinity’s integrated marketing activities through mainstream media, new media and social networking channels. In addition, the agency is responsible for Partner/Developer Relations and will be instrumental in developing business for the virtual world platform.Twinity, the virtual world offering from Metaversum, mashes up the real with the virtual world, thus enhancing one’s real life. Twinity is currently in private beta.”We selected The Pacific West Communications based on their proven experience with both the traditional and new media channels in the region,” said Mirko Caspar, CMO Metaversum. “Their intimate understanding of the virtual world communities will be crucial for releasing Twinity to the public and explaining to marketers the benefits of utilizing it as part of their marketing tools to the consumer.”

“The upcoming launch of Twinity will provide both the public and business a completely new virtual world approach to enrich their personal life, communication and media behavior and marketing outreach respectively,” Said Andrew Peters, Asia-Pacific Regional Director, The Pacific West Communications. “We have also started a Facebook group to create a pre-launch awareness of Twinity and we are currently working closely with Metaversum on the strategic plans to launch Twinity to both the traditional and new media channels.”

Besides developing integrated marketing campaigns to drive awareness of Twinity, The Pacific West Communications will also manage strategic partnerships and co-operations.

About Metaversum
Metaversum develops and operates the 3D online world Twinity. This visionary endeavor mashes up the real with the virtual world. Twinity offers its members the ability to populate the digital world with their own avatars, design 3D homes, communicate with friends, engage in shared media experiences, work or simply have fun. Members of the Twinity community enrich and expand their lives by integrating real life into the virtual world. Twinity is currently in its private beta phase. Founded in July 2006 and financed by leading venture capital firms, Metaversum has offices in Berlin and Kiev.

About The Pacific West Communications
The Pacific West Communications (TPWC) is a strategic integrated marketing agency that offers a suite of services spanning public relations, marketing, advertising and events, specifically for companies in the infocomm technology (ICT) and related industries throughout the Asia-Pacific region. Headquartered in Singapore with offices in Hong Kong, Sydney and London, TPWC delivers a total value-added service and solution to clients, for real and virtual world’s projects. TPWC streamlines the execution of campaigns across various marketing channels.

Invitation - Mix Business with Imagination at the Big-Bit Islands Launch in the Virtual World Second Life

February 9, 2008 Second Life No Comments

Big-Bit Launches Big-Bit Islands in the Virtual World Second Life an Entertainment, Live Performance, Attractions and Business Services hub to drive Big-Bit’s Business Strategy for 2008 - event starts at 9pm SL time February 9th 2008

Sydney Australia. February 09, 2008 — Big-Bit Australia Pty Ltd, a leading virtual worlds full service solutions provider today announced the exciting launch of Big-Bit Islands in the Virtual World Second Life. Entertainment, live performances, attractions and business services and the Big-Bit team will be on hand to guide you through the evening’s event. The event starts at 9pm SL time February 9th 2008. Visit Big-Bit Island: http://slurl.com/secondlife/Big%20Bit/163/115/27

Event Stage

Bit-Bit is a leading Virtual Worlds full service solutions provider that offers strategic advice, construction, marketing and events services to companies seeking to establish footholds in virtual worlds such as Second Life and other newly emerging worlds. Comprising a talented International team of virtual world veterans, Big-Bit has in-house building and programming expertise to execute scripting for complex projects in virtual worlds.

What SL Residents can expect ?

•    Big-bit Islands Grand Opening Saturday February 9th – 2008
•    Dance with our very own funky DJ – Estrelle Fauna
•    A Treasure hunt for those seeking to enhance their inworld wardrobe and nab a mystery prize or two
•    Grand Prize 10,000$L
•    Fireworks will adorn the Big-Bit Islands skyline to welcome in a new era of services & entertainment

Visit PrimAdonna: http://slurl.com/secondlife/PrimAdonna/169/248/27

What RL People can expect ?•    Considering launching in Second Life? The Big-Bit Team will be on hand to discuss your options
•    Previous projects will be highlighted on the Big Bit Island as testament to Big-Bit’s expertise in inworld development
•    Bring your Business to Big-Bit Island and let Big-Bit’s imagination work for you Visit Big-Bit Island: http://slurl.com/secondlife/Big%20Bit/163/115/27rimAdonna Island, part of the Big-Bit island group is home to PrimAdonna designs by Big-Bit’s Jana Gillespie also known in Second Life as Estrelle Fauna. Specialising in fashion, content creation and design, PrimAdonna offers unique style careful attention to detail and great versatility. The PrimAdonna shop offers a variety of women’s clothing from casual to formal and corporate wear for both men and women including shoes. PrimAdonna Island and shop have been magnificently rebuilt and announces it’s reopening.Big-Bit offers companies an innovative way for getting products launched in virtual Worlds. For more information please contact Jana Gillespie, Big Bit Australia Pty Ltd, details below.###

About Big-Bit Australia
Big-Bit understands that the single most important ingredient that drives humanity is the need to communicate. Without communications we would not be able to achieve even the simplest of tasks. We partner with clients to create the opportunities for them to engage with their communities in the virtual space in ways that are only limited by their desire to drive business and our imagination.  In doing so, we commence on a journey with our clients that is destined to take a business into new dimensions of communication, understanding and connectivity.


For more information please contact:Andrew Peters
The Pacific West Communications
Cell: +65-9451-9012
Email: andrew@thepacificwest.com

Jana Gillespie
Director
Big-Bit Australia Pty Ltd
Cell: +61-412-582-233
Email: jana@big-bit.net